A New Experiment

Well, I'm now unemployed.

I've spent the last six years specialising in Digital Insights - a relatively new field which basically covers traditional marketing insights but for online properties.  In addition to standard insights skills such as campaign, customer and market analysis, it also includes digitally native skills such as web analytics and web conversion optimisation.  Along the way I've also gained experience with SEO, SEM, online display advertising, email marketing and social media.  

But due to the rapid growth needs at my previous company, my Jack-of-all-trades role was disestablished and split into three new more junior specialist roles.  So now I find myself on the hunt for a new job... and this has led to a little bit of soul-searching.  

I realise that I don't want to spend the rest of my career focussing only on insights - measuring what others have initiated and making recommendations for others to act upon.  I want to be the one coming up with and guiding those ideas and strategies, and I believe I've gained the skills to follow through on that.  I've also found that I have a real interest in the technology field, keenly following the latest developments at Google, Apple, Facebook et al.  So that means I now know what I want to do - Digital Strategy.

But I need to keep learning and honing my skills - hence the decision to set up this blog.  If I am able to build it into more than just a stream of consciousness, but actually use my knowledge to build an audience, then I know I'm on the right track.

I have no idea how committed I'll be to this project... I may get a job that takes all my energy, I may get bored, or I might just run out of things to say.  But it's a start in my quest to 'pivot' (to use a typical piece of Silicon Valley jargon) my career.

Let the experiment begin...